As a professional makeup artist in Hollywood, I love to stay on top of the latest makeup trends. What’s currently trending? Athleisure. It’s everywhere!

Tarte’s new campaign, Hustle & Glow, is picking up traction after launching a stunning video that showed a Malibu woman wake up, complete an entire beauty makeup routine, then warm up and go on a run!

This gorgeous video has over 105k views and is increasingly becoming a trendy topic for women who work out and want to look good while doing it.

Coining the term “Athleisure,” Tarte created a makeup line that is simple, comfortable, and suited for anyone who is active.

Most people want to look good at all times, even at the gym, but standard cosmetics aren’t made for those who run two-miles before work.

Here are some finds from Tarte’s Athleisure Makeup Line that everyone is talking about:

Lifted Sweatproof Mascara

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According to a ton of users on Instagram, you can say buh-bye to your panda eyes at the gym because of Tarte’s Lifted Sweatproof Mascara. This lightweight black/brown mascara is specifically designed to treat your lashes and volumize while not smudging a bit.

Pair this mascara with my amazing gel eyeliner to have a strong and dramatic look that won’t smudge while sweating your butt off in spin class. Choose from six gorgeous colors.

Brighter Days Highlighting Moisturizer

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This highlighting moisturizer will give you a healthy and hydrated glow, while also being oil-free and vegan.

Plus, it’s super sparkly and perfect to wear after hitting the gym and heading to work. Your boss will never know!

Limited-Edition No Shower Happy Hour Athleisure Essentials

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Your real life is constantly on-the-go. You don’t have time to waste in the shower before heading to your next meeting or even work.

This No Shower Happy Hour kit is packed with five vegan essentials to ensure you look your best even after an intense gym sesh or yoga class.

Here’s what you’ll get in this kit:

  • Travel Size Clean Queen Vegan Deodorant
  • Travel Size Hair Goals Dry Shampoo
  • Travel Size Tarteguard 20 Tinted Moisturizer in Medium
  • Deluxe Tarteist Glossy Lip Paint in Goals (Rosy Nude)
  • Deluxe Amazonian Clay 12-Hour Blush in Insightful (Peachy Pink)

Limited-Edition Blot Party On-The-Go Mattifiers

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Shiny skin is not something you want after a good workout — or ever.

If you need to fight oily and shiny skin, check out Tarte’s Blot Party On-The-Go Mattifiers.

A lot of people are talking about how much they love these natural oil-control blotting papers and the Amazonian clay finishing powder. The best part? It’s finished without talc!

BONUS: Limited-Edition Gym Bag Grabs Athleisure Essentials

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If you ever need a fun-sized quick makeup fix before or after the gym, you should check out Tarte’s Limited-Edition Gym Bag Grabs Athleisure Essentials.

The perfect size to throw in your gym bag, you’ll get a full-sized Lifted Sweatproof Mascara, Travel Brighter Days Highlighting Moisturizer, Deluxe Quench Lip Rescue in Nude AND Fresh Eyes Maracuja Waterproof Eye Makeup Remover Wipes (10 count).

Are you more of a matte lipstick lover rather than everyday lip balm? Stay tuned for another great product that I have coming out at the end of April… You’ll be able to rock my new matte liquid lips all day long without a smudge, even at the gym!

For more information follow me on Insta or like my Facebook page for product updates and promotions.

Have you been wearing your makeup to the gym? Share a picture on Instagram and tag me! I’d love to see how you’re rocking your fave makeup while working up a sweat.